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Pizza Hut debuts Cheeseburger Melt, targeting burger lovers

Pizza Hut debuts Cheeseburger Melt, targeting burger lovers
Pizza Hut debuts Cheeseburger Melt, targeting burger lovers


Pizza Hut is shaking up the fast-food landscape with the launch of the Cheeseburger Melt, a menu item aimed at burger enthusiasts. The handheld creation folds the brand’s signature thin crust, loaded with ground beef, applewood-smoked bacon, onions, mozzarella, and cheddar cheese, into a crispy, parmesan-crusted package.

“As a brand known for exceptional pizzas, venturing into the burger business is an exciting first for us,” Lindsay Morgan, CMO at Pizza Hut, said in a press release. “We thought we’d kick off our burger journey with something bold. That’s why we’re making waves in burger chain drive-thrus, serving up our delicious new Cheeseburger Melt for all you burger lovers out there.”

The launch comes with a playful marketing twist. Pizza Hut will deploy delivery vehicles to rival burger chain drive-thrus in select markets, including Chicago and Miami. These vehicles will display QR codes on their back windows, offering a chance to win a free Cheeseburger Melt and Pepsi for those who scan and redeem the coupon.

The Cheeseburger Melt joins the existing Pizza Hut Melts lineup, featuring Pepperoni Lover’s, Buffalo Chicken, Chicken Bacon Parmesan, and Meat Lover’s varieties. Each Melt comes with two folded slices and a dipping sauce for individual enjoyment.

“For the first time ever, we packed everything you know and love about a cheeseburger into our craveable Thin N’ Crispy crust to develop the new Cheeseburger Melt,” Rachel Antalek, chief food Innovation officer at Pizza Hut, said in the release. “Unlike a traditional cheeseburger, the Cheeseburger Melt dips perfectly into what we would argue is the world’s best burger dipping sauce. We challenge you to find a better burger and sauce experience.”

The Cheeseburger Melt is also available as part of the new My Hut Box offer, priced from $8.49, which allows customers to choose between Melts or a personal pizza, along with a side and a drink. Individual Cheeseburger Melts are available for $6.99 at participating Pizza Hut locations nationwide.

Written by bourbiza mohamed

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